strategy · lead creative · copywriting

Client: Wacom

Wacom Business Solutions UK

Well known in the creative industries for pen tablets which have an 88% worldwide market share, Wacom’s best-in-class business products – primarily biometric signature technologies – have lacked exposure.

Strategy

We advised on routes to market and the extent to which the core Wacom offer should include implementation services.

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Creative

Our creative work for Wacom switches their earlier focus away from the (significant) savings of paperless systems, in favour of the security benefits of biometric signature technology, in which there is greater value and where Wacom enjoys a clear lead over rivals.

Launching in autumn /winter 2016/17, our projects encompass literature, online communications and video.

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